Bodyrock.tv focuses on fitness and working out at home. The target audience appears to be young women, like Zuzana, although there are bodyrockers of both sexes and most ages. The primary attraction is the workouts and exercises demonstrated and explained step-by-step by Zuzana. But Zuzana and Freddy try to connect with their viewers and include everyone in the “bodyrocker” community.
The videos of workouts and exercises are shot by Freddy, giving them a home-made quality and hosted on youtube, providing both a marketing venue and revenue stream from the embedded ads.
In addition to the videos of exercises and videos, there are also posts on diet and food and some of their interesting adventures. Bodyrockers also send in posts of their own, most commonly pictures to show off the results of their bodyrock workouts. But there are also personal stories that connect you to the bodyrocker community.
I first ran across bodyrock.tv when I was searching youtube about how folks use it to market and make money. Their videos are among the most downloaded on youtube. Since then I’ve lurked around bodyrock.tv looking for exercises that I can do with my affected arm and leg and just trying to get motivated to get serious about getting back in shape.
So I think that bodyrock.tv is an excellent resource for working out at home, with a trainer to create workouts, explain exercises and lead/push to get the most out of it and a way to share the experience with others so you don’t feel like you’re doing it alone.
What do you do to keep fit? If you’ve got something that you love and think others would too, please share it in your comments.